Term[ edit ] The term consumerism has several definitions. One sense of the term relates to efforts to support consumers' interests. Consumerism is the concept that the marketplace itself is responsible for ensuring social justice through fair economic practices. Consumerism refers to the field of studying, regulating, or interacting with the marketplace.
India's Changing Consumer Economy: a Cultural Perspective
Consumerism - Wikipedia
In this paper, I examine a number of cultural and social themes accompanying the consumerist trends in India. Although India remains in the bottom half of the world economies, there is every reason to believe that this is not likely to last long, for many structural changes are evident including the transformation of the middle class which is at the vanguard of the consumer revolution. Unlike some of the other Asian countries like Malaysia, Indonesia, Thailand, and Taiwan, where the "consumer revolution" has already forged ahead, or is in progress, India has been a slow starter in this push for change. However, recent trends suggest that a wave of consumerism is spreading to India also. This paper is based partly on my ethnographic field work conducted in Madras, a Southern Indian city of approximately five million people, and partly on a reading of secondary sources. This should be considered work in progress and, therefore, only some initial ideas are presented here. The general presentation in this paper will be thematic or topical rather than analytical, or theoretical.